ASYA KRASNAYA is a Dubai-based Fashion brand that includes 2 lines: Jewelry Line and Women’s ready-to-wear Line. It was founded by two Russian born sisters, they are living in Dubai and creating in DUBAI DESIGN DISTRICT (D3). It is inspired by the childhood days in Russia with a twist of a powerful, modern-day woman, who is working around the clock. The brand is characterized by the authenticity, peculiarity and uniqueness of its Russian roots, mixed with the sophistication and metropolitan aspect of modern-day Dubai, New York and Western Europe. Brand signature currant print with seasonal interpretation and all shades of the red color are the main inspirations behind the brand.
WHO IS SHE? ASYA KRASNAYA brand is story about two best friends, great sisters and trusted partners Evgeniya and Elena started fashion journey in 2012, driven by a long-standing desire to find two characters in one, that would rise up to the aesthetics of a comfortable, chic, colorful wardrobe. It was their dream to have it from age of 16…now they are living in vibrant cosmopolitan city and have a statement, which stands for excellence, comfort, ethics and uniqueness. The signature is the brand’s design leading vision of bringing together Russian culture and lifestyle: ballet, luscious nature, cozy log houses and the tenderness of summer night at grandma’s with an extremely recognizable balance, characterized by fresh colors, soft and good for skin fabrics, high definition of sport chic finishing and signature currant print, that form the unmistakable habitat for ASYA KRASNAYA. From the flowing berry color dress to the long warm sweater, from the outspoken shorts to elegant culottes, from casual knitwear to glamor accessories, each wardrobe’s garment reflects an aesthetic, emotions and enjoys telling a new and captivating story about two sisters. Every collection is a thrilling journey, which describes who they were, who they are, the way they live and create as ASYA KRASNAYA, offering accessible ethic luxury garments and accessories for woman in her every day high pace lifestyle and for every special occasion.